What is the main goal of conducting a SWOT analysis?

Conducting a SWOT analysis primarily aims to assess internal strengths and weaknesses, along with external opportunities and threats. This strategic planning tool helps organizations identify their current situation by examining what they do well and where they may be lacking. By focusing on strengths, an organization can leverage its advantages, while acknowledgment of weaknesses allows for improvements and risk management.

The identification of opportunities and threats is also crucial, as it enables the organization to adapt its strategies in response to the external environment. Overall, the goal of a SWOT analysis is to provide a comprehensive overview that guides informed decision-making and strategic planning.