Why is the initiation phase critical in program management?

The initiation phase is critical in program management because it sets the foundation for program goals and stakeholder expectations. During this phase, key elements such as the program’s vision, objectives, scope, and strategic alignment are defined. This foundational work ensures that all stakeholders have a shared understanding of what the program aims to achieve and the value it is expected to deliver.

Establishing clear goals in the initiation phase not only guides decision-making as the program progresses but also helps in managing stakeholder expectations. By involving stakeholders early on and clarifying their needs and expectations, program managers can foster buy-in and support, which is essential for the program's success. This phase is pivotal in providing direction and context for subsequent planning and execution stages, making it a cornerstone of effective program management.